Introducing the 5-Hour Energy Shots in Brazil A Market...

Global Marketing in Brazil Introduction In Brazil, there is not as much of a market for energy drinks as there is in places like the United States. Still, introducing 5-hour energy shots to Brazil could cause the desire for energy drinks to grow in that country. That would open up an entirely new market for energy drinks that could make millions or even billions of dollars for companies that manufacture energy drinks throughout the world. In order to clearly understand how marketing will take place in Brazil and the issues that must be addressed, there are four specific areas that will be considered here. These will be the social-cultural environment of Brazil, the economic environment, the political environment, and the technological environment. Since all of those areas play a role in how an energy drink could be marketed and how much success it might have, they all must be discussed before any decisions are made. Socio-Cultural Environment In Brazil, the culture is far different than what it is in the United States. Because of that, 5-hour energy must be marketed differently. One good issue to consider is that many Brazilians drink coffee (Alves, 1985; Schneider, 1995). It is the national beverage of the country, and that means that people are hooked on it quite often. They enjoy the taste, but they also enjoy the caffeine and the stimulation they receive from coffee. Since they like the energy received from a cup of coffee, they would also like 5-hour energyShow MoreRelatedRed Bull Marketing Plan7856 Words   |  32 PagesHow Red Bull woke up the teen market It looks (and tastes) like medicine, but it still conquered the soft drinks trade. Now the edgy pick-me-up is moving into the grown-up world of motor racing. 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